About Us

Celebrating 30+ Years of Service
 
Established in 1984, as a result of a company needing some logo caps and jackets – Personalized Sportswear was created in Lubbock, Texas.  Soon, production deadlines and the need for better quality control, forced the company to purchase computerized embroidery equipment in 1986, and add screen printing in 1996.  Personalized Sportswear began exhibiting at Western Events in 1985, at the National High School Rodeo Finals in Pueblo, Colorado.
 
The name “Cattilac Style” was created in 1994 to identify the retail western Boutique part of the business.  When a new building was purchased in 1996, the cow spot theme was adopted as the trademark “Cattilac Style” seemed to be so memorable for customers, it became the predominant name used for the business.   
 
Shay Hendley Sipe has taken the reins of the Abilene store location, specializing in complete embroidery and screen printing services.  Cattilac Style does a great wholesale custom logo clothing business, working with businesses, school events and fund raising projects.
 
Western events are the specialty for Cindy Hendley, and the Cattilac Style ROAD Show. It features on-the-spot embroidery, jackets, caps, and shirts, and a huge selection of accessories like Rhinestone belts and jewelry, as well as a large selection of trendy clothing and flip flops.  You can also find our Cattilac Style boutique in the heart of midtown in Ruidoso, New Mexico, 2546 Sudderth.  Open Memorial Day through Labor Day 7-days a week and through the winter months Friday through Monday 10:00 am – 6:00 pm.  Come see us  for affordable fashion jewelry, clothing and accessories as well as Ruidoso souvenir t-shirts.
 
Cattilac Style has had major show contracts including: the Fort Worth Stock Show & Rodeo, Houston Livestock Show & Rodeo, Texas High School Rodeo Assoc., Texas Wrangler Division, National Junior Bull Riders, Texas FFA, National FFA, Texas Coaching School, AQHA World Show, AJQHA Youth World Show, AQHA Select World, World Brahman Congress, TYRA, AJRA, Belt Buckle Bonanza, Heart of Texas Fair, Western Heritage Classic, National Cowboy Symposium, National Finals Rodeo, PBR, Texas State 4H Horse Show, Texas PTA, Texas FCCLA, Texas FCSTAT and more.
 
Cattilac Style has 30 years of experience providing logo clothing.  Complete in-house production includes graphic design, screen printing and embroidery.  We are small enough to meet the needs of the individual and large enough to create and produce a complete merchandise selection for major national events. 
 
Please consider Cattilac Style for all your logo clothing needs.
 
Cindy Hendley
Shay Sipe
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